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Programmatic advertising is not a new technology and is essentially as old as the digital banner ad itself. The late aughts have seen a staggering evolution in what the platform can accomplish, and current technologies like AI and ML are just beginning to show how they will transform the medium for years to come.

Ohne scheiß time bidding facilitated through an SSP can help publishers find the right demand sources to work with, based on factors like latency, unique demand, bid rates, and ad space availability.

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The evolution of programmatic platforms, with their sophisticated algorithms and data-driven strategies, has empowered advertisers to deliver their messages to the right people, in the right context, and with precision that was once only dreamed of.

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Marrying that data together from the first interaction to the eventual purchase is key to determining the success of your programmatic strategy.

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Even further, here their advanced targeting capabilities have caught my attention as I’m watching home shows like HGTV’s “Fixer Upper.”

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